The Cherhill White horse was cut out of the hillside in 1780. It has been restored several times due to chalk being washed away and weeds growing on it. The horse is visible from miles around and has become a landmark synonymous with the village and local area. The most recent restoration to the delicate chalk carving took place in 2006.
In 2005, the horse was covered in black stripes to give it more of an exotic appearance, the owners of a local car franchise were attempting to make it appear more like a Panda (although it more closely resembled a Zebra), as a publicity stunt to help launch a new vehicle of the same name.
The top of the National Trust owned Cherhill Downs is home to the neolithic settlement, Oldbury Hill Fort. From here it is possible to see the route of an ancient Roman road heading toward the nearby Wansdyke trade route. The top of the hill is popular with ramblers, dog walkers and power kiters, owing to the powerful winds in action.
The Cherhill Gang was a notorious group of highway men who operated in the 18th century on the London to Bath main road (A4) which passes through the village — they were noted for their robbery technique of attacking the carriages of rich Londoners while completely naked, thus shocking passengers into handing over their money and also making it harder to identify them. A painting depicting one such attack can be seen in the Black Horse pub, on the A4 main road in the village. (Wikipedia)